Google is finally unveiling its long-rumored social networking Facebook competitor, Google+. The Google+ project attempts to enhance online sharing, rather than aiming to be a fully fledged Facebook rival; however, there is no denying that many users will view the social network as an alternative to Facebook, Twitter, Skype or website discovery services like StumbleUpon and Digg.
Google+ places emphasis on sharing information, news and links with customized "circles" of friends. Google's social project can be broken down into its different features: "Circles" lets users "share what matters, with the people who matter most"; "Hangouts" is a place for friends to take part in online group video chats and on-screen gatherings; "Huddle" is a group messaging service; and "Sparks" is a place to share cool links and "geek out about the things you are passionate about."
"These days a phone is the perfect sharing accessory: it's always with you, it's always online, and it's how we stay close with our closest friends. We didn't want 'just' a mobile experience, however, so with Google+ we focused on things (like GPS, cameras, and messaging) to make your pocket computer even more personal," explained Google.