Microblogging site Twitter on Wednesday opened a Korean-language website in an attempt to expand further into a market that has grown almost tenfold in the past year. Korean is now one of seven languages offered on Twitter.com.
South Korea is one of the world's most wired nations, with a high-speed broadband service and a booming business in smartphones. There were more than 2.2 million registered South Korean Twitter users as of last month compared with 250,000 in January 2010, according to a recent report by Daumsoft.
The popularity of the site has been boosted as Celebrities and high-profile CEOs such as Doosan Infracore Chairman Park Yong-Man and Chung Yong-Jin, Vice Chairman of retail giant Shinsegae, have joined it to communicate with fans and customers.
It gained further prominence in Seoul after North Korea, one of the world's most reclusive nations, opened an account last year as part of its escalating online propaganda efforts.
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